STRATEGY & INNOVATION FOR
SPORT & HEALTH BRANDS

Building the foundation for lasting growth and long-term success.

STRATEGY & INNOVATION PROJECTS

In the fast-paced world of sports and wellness, staying ahead requires a clear strategy. Your strategy acts as the compass guiding your team toward goals and ambitions — whether you’re launching a startup, managing a growing brand, or leading an established organization.

OUR OFFERING

We are an agile sports and wellness marketing agency, powered by creativity, professionalism, and strong industry connections. Our team brings expertise across every stage of brand growth — from bold campaign design to digital media execution and athlete collaborations. Each piece of our strategy works seamlessly together, delivering impactful results while staying fast, efficient, and ahead of the latest marketing trends.

Go to market strategy

A winning marketing strategy starts with understanding your audience, creating personas, mapping product offerings, and designing effective funnels. We use a clear framework to provide a visual overview, helping you see the full picture at a glance.

From there, we define strategic projects with budgets and KPIs, implementing analytics dashboards, loyalty programs, and community-building initiatives. This integrated approach ensures your strategy is not only well-planned but executed effectively — driving engagement, conversions, and growth for your sports or wellness brand.

Our Services Include:

  • Market overview and sizing

  • Competitor analysis and profiling

  • Identifying potential distribution channels

  • Comprehensive marketing plan

Marketing Strategy

A successful marketing strategy involves defining target audiences, creating persona profiles, mapping product offerings, and constructing effective funnels. We use a simple framework to get a visual overview.

Based on this, we’ll determine strategic projects with budgets and KPIs, implementing analytics dashboards, loyalty programs, and community-building initiatives. This integrated approach ensures that the strategy is well-planned and effectively executed, leading to customer engagement, conversions, and business growth.

Our services include:

  • Defining target audiences & personas
  • Mapping your offer for different target groups
  • Creating the ideal customer journey for each target group
  • Pricing, commercial plan & pricing strategies
  • Determining strategic projects, defining budgets & KPIs
  • Implementation of marketing projects such as loyalty programs, …

Communication strategy

We believe in a 360° approach to communication. A strategy that doesn’t only include digital and mass media channels but also offline events & activations, which are at the core of any sports brand. We use a framework that combines lead generation with campaigns to have the right tactics in place to build your brand while converting your lead into paying customers.

Services

  • Multi-year communication strategy in line with business objectives
  • Yearly communication planning, including budget split & KPIs
  • Campaign strategy, creation & implementation
  • Audit and/or content strategy per communication channel
  • Setting up a new communication channel (e.g., influencer marketing, sponsorship, Google Shopping)
  • Advise on team, processes, and tools

Content strategy

Content strategy involves crafting a detailed roadmap for the creation, publication, and management of content that resonates with the target audience and aligns with business objectives. This entails thorough research to understand audience demographics, interests, and pain points. Based on this insight, specific topics and themes are identified that are likely to engage and add value to the audience.

Social content strategy

  • E-mail & automation
  • content strategy
  • SEO strategy

Channel strategy

Crafting a specific communication channel strategy, such as influencer marketing or updating your email strategy, begins with analyzing current results. We develop a high-level plan aligned with your goals, determining key messaging, target audience, and frequency. With careful implementation, we monitor progress, making adjustments as needed to drive desired outcomes.

Innovation projects

Innovation is a vital part of our marketing strategy, ensuring you stay ahead by enhancing processes products, or realizing ideas. We can help you define your innovation strategy or the implementation of a specific innovation project or goal. While radical innovation is the most exciting type, we also focus on other forms like process optimization or implementation. We assist in generating innovative ideas, finding solutions to challenges, and defining functionalities for apps or new technologies. Though we don’t handle development, we help successfully market your offerings once ready.

Some examples we worked on:

  • Innovation strategy
  • Promoting a new sport (Beachsprint Rowing)
  • Developing the first online running community (NN Running Club)
  • Promoting social inclusion through sports (IncluPas – Erasmus+ Project)
  • Building a regional sports community (BruggeBeweegt – Sport Vlaanderen – Stad Brugge)
  • Oursourcing Innovation
  • Project Manager (Sport Vlaanderen)
  • Commercializing a new B2B SaaS Software (Equity, UPSA, …)
  • Marketing a new B2C SaaS Software (EXR-rowing)

A goal is a dream with a deadline.

Our workflow

Every piece of content we create is grounded in strategy and a streamlined workflow, capturing the true essence of your sports or wellness brand and its message.

Discovery workshop

Every successful strategy starts with insights. Through data collection, market research, brainstorming, and intake sessions, we uncover the information needed to build a well-founded, actionable strategy for your sports or wellness brand.

Research

Research is the cornerstone of every strategic project. Through desk research, quantitative analysis, and qualitative investigations, we uncover vital insights — from market trends and consumer behavior to validating assumptions. These insights provide a solid foundation for informed decisions that drive your sports or wellness brand forward.

Putting the puzzle together

Using all gathered insights, we create a clear, actionable strategic plan. This plan is presented and continuously refined throughout the project to ensure it aligns with your goals and drives measurable results for your sports or wellness brand.

Action plan

We don’t stop once the strategy is crafted. At the end of each project, you’ll receive a hands-on action plan with clear next steps and timings to ensure effective strategy implementation. Here, we can decide who will take up which responsibilities, as we can help you with the initial set-up of projects or ongoing management.

Ongoing support

Our work doesn’t end once the strategy is crafted. At the conclusion of each project, you receive a practical action plan with clear next steps and timelines to ensure effective implementation. Together, we define responsibilities, and we can support you with initial project setup or ongoing management to keep your sports or wellness brand on track.

Set goals for success

The core goal of every strategic project is clarity — setting clear objectives, securing stakeholder buy-in, and defining actionable plans to achieve them.

I WORKED WITH A YOUNG
ENERGETIC AND PROFESSIONAL TEAM
THROUGHOUT THE PROJECT

MORTEZA

POURALI GANJI

CONTACT US

Let’s build something extraordinary together. Whether you’re a sports or wellness brand looking to launch a creative campaign, connect with top athletes, or grow your presence through powerful digital strategies, our team is here to help. Reach out today and let’s turn your vision into measurable results.